TEAM & CONTRIBUTORS
Agency: Avenir Interactive
Strategist: Jason Gorelick
Lead Designer: Jayne Lee
The management of a company’s real estate portfolio is complicated because it’s difficult to manage multiple transactions at various stages of the lease cycle and to additionally manage the communication and delegation of tasks to internal and external stakeholders.
Create a system that allows key players of the real estate department better management of their company’s real estate portfolio by providing visibility into the state of transactions, authority over task delegation, and awareness of critical dates and pressing tasks
Internal real estate departments for large corporations usually struggle to manage their real estate portfolio because of the volume of transactions. These transactions are often at various phases of the overall lease cycle. Leases on corporate office spaces can take anywhere from 1 to 20 years in length. Additionally both internal and external stakeholders are brought in at different points of a transaction depending on their responsibilities.
I wrote out a list of questions to identify the transaction processes, the key players involved, their roles and responsibilities, and their needs. There are many variations of the types of transactions, so we focused on the 5 most common:
Within each transaction, we collaboratively identified the most common stages that occur and then defined the outcome of those stages.
Throughout the process, there are both internal and external stakeholders involved at various stages.
From here, we defined the workflows of each stakeholder to gain a basic understanding of their responsibilities, tasks, and pain points.
There were a lot of variables to manage, so I created a user journey chart to be able to see both the macro and micro levels of the transaction process while simultaneously understanding the relationships between the information. The user journey revealed that the process as a whole is quite dense and would prove difficult to explain in a few minutes, so we decided to select decisive moments within the cycle to highlight and further emphasize the narrative.
Using the selected moments, we identified specific touchpoints the user would experience from a UI perspective, which determined the screens to design.
Occupier successfully raised funding and acquired 3 clients. They've hired a small engineering team and are now aiming to get 17 more clients for their intiial round.